Some sellers think they just need to wait for the perfect buyer to show up. But in today’s market, that’s not usually the issue. The real problem is often price.

Homes Are Sitting Longer

On average, homes are taking longer to sell than they did a year ago. Realtor.com reports that in August, the typical home sat on the market for 60 days—about a week longer than last year. With more homes for buyers to choose from, the competition is higher. But even more important, buyers are sensitive to price.

Why Pricing Matters More Than Ever

Many homeowners are still stuck in the mindset of the last big price boom. Back then, you could list almost anywhere and attract multiple offers. Today, that’s not the case.

For the past couple of years, average…

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More and more homeowners are making a smart move by downsizing to buy a home in cash. They’re selling their current home, using the equity they’ve built, and buying their next home in cash. No mortgage. No monthly payment.

Why This Is Happening

This chart illustrates U.S. Census Bureau data showing that 40.3% of homeowners in 2024 owned their homes without a mortgage. The data highlights the growing number of mortgage-free homeowners and supports the trend of downsizing and buying the next home in cash.

*According to the U.S. Census Bureau, about 40% of American homeowners own their homes outright with no mortgage payments.*

Did you know that over 40% of U.S. homeowners own their homes outright, with no mortgage? This means millions can downsize or move next without taking on new debt.

Over time, many people build up a lot of equity. Some pay down their mortgage. Others see their home value rise. Many do both.

That equity can be powerful. When you sell, the profit can be enough to pay for your…

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